Want to refresh the content and branding for your website or social media?
Finding the right words and using keyword-rich content can be a game-changer. Ansal Trafford is an experienced content creator, marketing consultant and educator who works with service-based businesses and organisations.
Book a FREE 40-Minute Strategy Call to discovery how to improve your website, social media content and branding.
Keyword-rich content and digital marketing campaigns
When planning content for websites, social media and marketing materials, ask yourself these questions:
Who is our target audience and what do we know about them?
What are their needs and how can we meet them in a way that attracts new customers and clients?
Keywords and target audiences
Which keywords are being used to search for the services we offer?
How and where can these keywords be added to our existing content?
Which types of content will help to position us as the experts in our field or the go-to suppliers?
How can we help?
Creative Insights specialises in creating keyword-rich content for service-based businesses and organisations. We also offer a FREE 40-Minute Strategy Call.
Want to discover how your online content can be crafted to attract more paying customers?
Why does digital content need to be mobile friendly?
According to Uswitch, by November 2021, mobile phone users accounted for almost half (47%) of the UK's website traffic. Read that again.
The percentage of visitors viewing your website on a mobile device is increasing at a staggering rate. But, why should you care?
What reads well on a desktop, laptop or tablet has to be squeezed into a smaller area when viewed on a mobile phone.
Avoid lengthy paragraphs
Everyone switches off when faced with pages of text, or having to continuously scroll. So, what’s the answer?
Keep your potential customers in mind when crafting content. Break content into bite-sized chunks. Avoid lengthy paragraphs. And, give your content space to breathe.
Want to discover how your online content can be improved?
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Click the link below to read my posts about content creation or to join one of my ongoing discussions.
You never know who might be reading and decide to look you up!